Live · accepting clients

Respond before
competitors
even see the lead.

Listr AI is the first active module inside Nortra. It replies to inbound real estate leads in under 60 seconds, follows up automatically when leads go quiet, and books showings before another agent picks up the phone.

Request a demoView pricing
SMS · Email · WhatsApp · VoiceCRM-friendlyStop-on-reply built in
Listr AI · Live conversationSMS
Lead created · Zillow · 412 Oak St
Hi! I saw the listing on Oak Street and would love to know if it's still available.
SMS · 10:42 AM
Hi Sarah! Yes, 412 Oak is still on the market — 4BR / 3BA with the renovated kitchen from the photos. Would tomorrow afternoon or Saturday morning work for a private showing? — Marcus, Austin Premier
10:42 AM · ↳ AI · 38s · 96% conf
Saturday morning would be perfect. Around 10?
SMS · 10:51 AM
⚡ Stop-on-reply · Agent Marcus notified
📅 Showing booked · Sat May 9 · 10:00 AM
What Listr AI does

One job. Done well.

Listr AI does a small number of things — and does them right every time. The scope is deliberately tight. We did not build a CRM. We built the AI front desk a real estate agent actually needs, and nothing else.

01

Client Setup

Onboard a real estate agent, team, or brokerage workspace in minutes. Twilio number provisioned. AI prompt scaffolded. Calendar connected.

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02

Lead Intake

Receive leads via webhook, website form, or manual entry. Normalized, deduped on phone, scoped to the firm before anything else happens.

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03

AI SMS Reply

First-touch SMS within 60 seconds. Personalized to the lead's name, property, and inquiry. Confidence-scored before send.

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04

Inbound Handling

Lead replies via Twilio webhook are matched to the originating lead by phone, scoped to the right workspace, and threaded into the conversation.

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05

Stop-on-Reply

The moment a lead replies, automation pauses for that lead. No more outbound until the agent decides what to do next.

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06

24-Hour Follow-Up

If a lead goes silent for 24 hours after first touch, a follow-up SMS goes out automatically. Cadence configurable per client.

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07

Agent Notification

The assigned agent gets a push the second a lead replies. Full conversation context, source, and reply timer in the alert.

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08

Lead Dashboard

Status, source, language, and conversation summary per lead. Pipeline stages: new, contacted, replied, booked, dead.

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09

Conversation Log

Every inbound and outbound message stored, append-only, scoped to the right lead and workspace. Never edited. Never deleted.

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10

Error Log

Failed SMS, missing data, duplicate leads — captured with severity (critical, warning, info) and auto-paged on critical.

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11

Billing

Stripe-native. Setup fee plus monthly subscription. Tiers: The Closer, The Front Desk, The Brokerage. Mirrored state for the UI; Stripe is source of truth.

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12

Admin Dashboard

Nortra-level control over clients, workflows, and prompts. Role-based access. Full audit log of every admin action.

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On the roadmap

What's coming next.

Listr AI is deliberately tight today — it does one job and does it right every time. The features below get built when paying clients ask for them, not before.

ComingWhy we waited
CRM integrations (FUB · KvCORE)
We build these the moment a paying client tells us which CRM they are on. Building for everyone in advance is how products get bloated.
Spanish AI replies
English first. Spanish after the English flow is rock-solid in production with real clients.
WhatsApp automation
SMS must work end-to-end first. Adding a second messaging channel before the first is proven is a recipe for dropped messages.
AI voice calling
Voice is a different beast — prompt tuning, latency, real-call QA. We get it right before we ship it.
Mobile companion app
The browser experience works on phone today. A native app comes when clients actually need it, not because it sounds nice on a roadmap.
White-label for brokerages
Custom domains and branded portals — available once we have a brokerage paying for them.
Drag-and-drop agent builder
This is the bigger Nortra story. We are focused on doing one agent right before we let people build their own.
Responsible follow-up

What Listr AI is and is not.

✓ Assists with lead response, follow-up, and conversation logging.
✓ Sits in front of your existing CRM as the AI response layer.
✓ Logs every message for audit, training, and review.
✗ Does not guarantee showings, closings, commissions, or revenue.
✗ Does not generate leads — it responds to leads from your sources.
✗ Does not replace agent judgment, licensing, or fair-housing compliance.

Agents and brokerages remain responsible for licensing, brokerage policy, fair-housing compliance, advertising rules, disclosures, consent, and approved messaging. Listr AI must not be used to discriminate, steer, screen, or treat leads differently based on protected characteristics — in any language. Brokerages should review prompts, scripts, workflows, and disclosures before launch and reapprove when laws or policies change.