Privacy Policy

Privacy Policy

How we collect, use, and protect your data — with no ambiguity, no dark patterns.

Privacy practices

What we keep. What we don't.

Lead data lives in your tenant. We never sell, share, or aggregate. We retain conversation logs for the lifetime of your subscription plus 90 days. Deletion on request.

Tenant isolation

firm_id everywhere

Every row in every table includes firm_id. No cross-tenant access. Engineers cannot read your data without an explicit support ticket and audit log entry.

Retention

90-day post-cancel

On cancellation, all conversation data is exported in JSON + CSV and archived for 90 days, then permanently deleted. Audit logs retain 365 days.

PII handling

Encrypted at rest

AES-256 at rest, TLS 1.3 in transit. Phone numbers + email tokenized in logs. PII redacted from prompt training data.

AI disclosure

Every reply identifies as AI-assisted.

Listr replies always include a clear AI disclosure on first contact, and on every state-mandated touchpoint thereafter. We do not disguise the AI. The brokerage decides the exact wording during Phase i discovery.

First contact

Always disclosed

"Hi — this is Listr, the AI front desk for {brokerage}. I can answer questions, book showings, or hand you off to an agent. Reply STOP to stop."

On request

Always confirmed

If a lead asks "is this a real person?", Listr confirms it is AI-assisted, then offers to connect a human agent if requested.

Per state

Compliance-tuned

Texas requires broker-of-record on first message. Florida requires fair-housing disclosure. We tune per state during discovery.

Your rights

Data rights you hold today

GDPR, UK GDPR, and CCPA grant you the rights below. We honour all of them without requiring you to go through a third-party portal.

i

Right to access

You may request a full export of any personal data Nortra holds about you at any time. Requests are fulfilled within 30 days via your registered email address.

ii

Right to rectification

If any personal information we hold is inaccurate or incomplete, you have the right to request correction. Updates take effect within 14 business days.

iii

Right to erasure

You may request deletion of personal data we hold, subject to legal retention obligations. We will confirm deletion within 30 days and provide written confirmation.

iv

Right to portability

You may request your data in a structured, machine-readable format (JSON or CSV). This right applies to data you have actively provided to us.

v

Right to object & restrict processing

You may object to certain processing activities, including direct marketing and profiling. We will cease that processing within 10 business days of receiving your request.

vi

Cookie & tracking preferences

You may withdraw consent for non-essential cookies at any time using our cookie preference centre. Functional cookies required for platform operation cannot be disabled.

Retention

How long we keep your data

We only keep data for as long as it is necessary. The schedules below are our standard retention periods.

Account data

Retained for account lifetime + 90 days

Profile details, billing records, and audit logs are retained while your account is active and for 90 days after closure to support dispute resolution.

Usage & analytics

Aggregated after 12 months

Raw event logs are anonymised and aggregated after 12 months. Aggregate statistics used for product improvement contain no personally identifiable information.

Communications

Messages purged after 36 months

AI-generated message logs are purged after 36 months unless a longer retention period is required by applicable law or a pending legal hold.

Have a legal question we did not answer here?